It is the search engines that now claim to be the most effective source of online traffic for companies. Social media has the opportunity to become the most effective source of online traffic for any company.
The main advantage of social media is that companies can reach their target audience, and in person, as opposed to search engines. They have a larger footprint and log more activity than social media.
Social media presents fewer challenges than organic search engine optimization; the odds are more manageable.
There are about a couple dozen social media platforms. How you organize your social media outreach will affect your traffic. There are over 2 billion people on social media.