Conclusion
If you think backlinks are pointless and out-dated, you need to reconsider. They still hold a lot of power in the eyes of Google and users too.
After all, your site won’t show up first in Google results if you don’t have any backlinks coming in – free or otherwise.
It’s time to brush up on your backlink strategy so you can begin working towards building a profile that can help your site find its niche in the search engine’s rankings.